St. Peter’s Health Partners and St. Joseph’s Health are honored to announce their Marketing and Communications (MarComm) team achieved national and regional recognition for their marketing efforts at the close of 2025, with several of their advertising campaigns celebrated for excellence.
The team and its creative agency, Ayni Brigade, were honored with two Silver and two Bronze awards from the Healthcare Marketing Impact Awards, one of the most respected national programs in the industry. Presented by Modern Healthcare and Ad Age, these awards recognize organizations that demonstrate outstanding creativity, strategic execution, and measurable results in healthcare marketing.
The winning campaigns were selected for their ability to advance healthcare delivery, strengthen patient engagement, and build trust through compelling, innovative storytelling. Categories included integrated marketing campaigns, data-driven strategies, and purpose-driven initiatives, establishing these honors as a benchmark for excellence among healthcare providers, insurers, suppliers, and advocacy organizations nationwide.
Award Highlights:
- Data-Driven Campaign of the Year (Silver): “Less is More” Robotic Surgery – St. Peter’s Health Partners and St. Joseph’s Health
- Film/TV/Video Campaign of the Year (Silver): “Hear You to Heal You” Women’s Health – St. Peter’s Health Partners and St. Joseph’s Health
- Print/Out-of-Home Campaign of the Year (Bronze): “Shine On” – Burdett Birth Center
- Purpose-Led Campaign of the Year (Bronze): “Shine On” – Burdett Birth Center
“These national awards place us among the best in the country,” said Jamie Arnold, Regional Director of Marketing and Communications for the two health systems. “They reflect not only the creativity of our campaigns but also the strength of our partnerships and our commitment to telling stories that truly matter to patients and communities.”
To see the winning campaigns and read more about the awards, visit Healthcare Marketing Impact Awards 2025 winners announced – Modern Healthcare.
On a regional level, the MarComm team and its agency also earned the Integrated Marketing Campaign of the Year award at the 2025 Capital Region MARCOM Awards for its “Less is More” robotic surgery campaign. The campaign highlighted the benefits of minimally invasive robotic procedures, reinforcing the organizations’ dedication to advanced care and patient-centered outcomes.
The Capital Region MARCOM Awards, co-hosted by the American Marketing Association (AMA) Capital Region Chapter and the Public Relations Society of America (PRSA) Capital Region Chapter, celebrate the most impactful marketing and communications work across New York’s Capital Region. Judged by industry peers nationwide, the awards recognize campaigns that excel in creativity, strategic planning, and measurable results across categories such as integrated marketing, public relations, and digital engagement.
To read more about the 2025 awards and the winners, visit The Capital Region MARCOM Awards.
“Health care marketing is about more than promotion, it’s about trust,” Arnold added. “These honors affirm that we’re delivering messages that resonate, educate, and empower. That’s the ultimate goal. Together, these achievements highlight our unwavering commitment to innovation and excellence in healthcare marketing. As we look ahead, St. Peter’s Health Partners and St. Joseph’s Health will continue to lead the way because when patients are informed, they are empowered to make the best decisions for their health.”
About St. Joseph’s Health
St. Joseph’s Health, a non-profit health care system in Syracuse, NY, has been a trailblazer in the field since 1869, when it became the city’s first public hospital. Its commitment to exceptional care is evident in a network of primary, specialized, and partner care facilities, providing a range of services to promote long-term health in the communities we serve. St. Joseph’s has been ranked by Consumer Reports among the top 15 heart surgery centers in the country, is a designated Primary Stroke Center, and is consistently named a Best Regional Hospital and #1 in the Syracuse Metro area by US News and World Report. St. Joseph’s Health is dedicated to excellence, innovation, and compassionate patient care. From pioneering ambulance services in Syracuse to being the first in Central New York to use DaVinci robotic surgery technology in an outpatient facility, St. Joseph’s legacy of firsts demonstrates its ongoing commitment to leading medical advancements. Affiliated with St. Joseph’s Physicians and a member of Trinity Health, St. Joseph’s Health is your trusted partner in health, combining a rich history with a forward-thinking approach to ensure the health and well-being of our communities.
About St. Peter’s Health Partners
With 11,000 employees in more than 185 locations, St. Peter’s Health Partners is one of the Capital Region’s largest and most comprehensive not-for-profit integrated health care networks, and provides high-quality, compassionate, and sophisticated care to thousands of people every day. St. Peter’s Health Partners is a member of Trinity Health, one of the nation’s largest Catholic health systems. For more information, please visit www.sphp.com.
About Trinity Health
Trinity Health is one of the largest not-for-profit, Catholic health care systems in the nation. It is a family of 115,000 colleagues and nearly 26,000 physicians and clinicians caring for diverse communities across 25 states. Nationally recognized for care and experience, the Trinity Health system includes 88 hospitals, 131 continuing care locations, the second largest PACE program in the country, 125 urgent care locations and many other health and well-being services. Based in Livonia, Michigan, its annual operating revenue is $20.2 billion with $1.2 billion returned to its communities in the form of charity care and other community benefit programs.
