Last week, St. Peter’s Health Partners (SPHP) won a Silver “ADDY” at the Albany Ad Club’s 2017 ADDY Awards. The award was for SPHP’s 2016 brand campaign, with the theme “Behind Every Patient There Is A Team.”
The five, 30-second TV spots featured in the “Behind Every Patient There Is A Team…” campaign won in the “Local TV Campaign” category. The Silver Award was the top award given in this category.
The entire 2016 campaign included TV, newspaper, magazine, outdoor, and digital/online advertising.
SPHP has now won at least one ADDY Award for its brand campaigns each year since SPHP was created in 2011.
The ADDY Awards honor “exceptional advertising” created in the Capital Region market in all media. The “Behind Every Patient” advertising campaign was the fifth for SPHP.
Special thanks are due to SPHP’s marketing partners Media Logic, Working Pictures, and Gary Gold Photography, as well as the entire staff of the SPHP Corporate Communications department, and the many SPHP colleagues who participated in the campaign.
ADDY winners at the local level can go on to compete at a regional level (New York, New Jersey, Pennsylvania, Maryland, and Washington, D.C.), with those winners moving to compete in the American Advertising Federation’s national competition.
For links to SPHP’s “Behind Every Patient There Is A Team” commercials, click here.
